SEO Audit Company

Competitor research is more than just understanding what your competitors are doing - it’s appreciating how they are doing it. SEO competitor research involves researching the website structure of your competition and determining how they are utilising links, content and keywords to achieve a higher SERP (Search Engine Results Page) ranking. This analysis provides us with an industry benchmark that we can build upon when crafting an SEO plan specifically for your business.

A site audit is the process of identifying technical errors and limitations that are impacting your website’s ranking. This audit will reveal various insights into your site’s health including:

• Your website user experience for both desktop and mobile interfaces
• Whether your website has been properly crawled, rendered and indexed by Google (or other search engines)
• The current state of on-page and off-page SEO
• Determining whether your website’s performance is being impeded by duplicate or thin content

Site audits will also involve the setting up of systems to track ongoing website performance. Down the track, the real-time data we collect from these systems will help us refine your SEO project.

From current industry trends to common issues affecting your target audience, keyword research offers guidance into not only your SEO efforts but also your broader marketing strategy.

Rocket’s SEO specialists have access to leading technologies that provide real, quantifiable data for SEO in Australia. Using this data, we extract high-performing keywords that can either be slotted into your existing website or provide the backbone for the creation of future content that will target your audience’s search intents.

You wouldn’t read a boring article filled with spelling mistakes, so why would your audience?

SEO copywriting is the practice of transforming the data and insights collected from the previous stages into tangible, useful content. Copywriting can take various forms including blog posts, web pages and white papers (i.e. eBooks, guides and other downloadable articles). It’s important to invest in high quality copywriting as your website’s content is what will ultimately reel your audience in and encourage them to further explore your website.

At Rocket, our team of copywriters create diverse and engaging content that provides the substance your audience is looking for.

Link building remains one of the most powerful ways to improve your website’s authority and search engine rankings. At its core, it’s the process of acquiring high-quality backlinks - links from other reputable websites that point back to your own. These backlinks signal to Google that your content is trustworthy and valuable, helping boost visibility in search results and speeding up the indexing of new pages.

At Rocket, we go beyond the basics of link acquisition. Our approach includes strategic outreach to relevant publishers and content creators, securing placements that provide real value - not just SEO points. We also focus on brand mentions and digital PR -  earning your business coverage on high-authority platforms, news sites, blogs, and industry publications. These kinds of mentions not only support your backlink profile, but also build brand awareness and drive referral traffic from trusted sources. Our link building strategies are purpose-driven and fully integrated into your broader SEO and content goals, ensuring every link helps grow both your rankings and your reputation.

This is the part of SEO that handles the behind-the-scenes foundations of your website - the nuts and bolts that users rarely see but search engines rely on. While on-page strategies focus on content and keywords, our technical services ensure your site is fast, crawlable, and structured for search engine visibility. From page speed and XML sitemaps to domain configuration, URL structure, breadcrumb navigation, and optimised code like HTML, JavaScript and CSS - these critical elements all contribute to how well your site performs in organic search.

Because these components are highly specialised, they require more than just basic SEO knowledge. At Rocket, our experienced team takes a strategic approach to your site’s infrastructure - making precise, performance-driven enhancements that help search engines properly index and render your pages. It’s not just about ticking boxes; it’s about creating a solid, search-friendly foundation that elevates every other part of your digital marketing.

If your ideal customers are searching in your city or suburb—not in rural Iceland or a small town in Brazil—then your online presence needs to reflect that. With nearly half of all Google searches tied to location, showing up for geographically relevant queries can make or break your visibility in local markets.

We help businesses reach nearby customers by optimising for location-specific intent. This includes managing your Google Business Profile, refining your on-site content to reflect service areas, and building high-quality local backlinks. Whether someone’s searching “near me” or looking for a provider in their suburb, we make sure your business is front and centre when it matters most.

SEO audits are comprehensive evaluations of a website's technical and content elements to identify issues that may be affecting its search engine visibility and performance.  

The benefits of implementing recommendations that come from SEO audits can include improved search engine rankings, increased organic traffic, better user experience and higher conversion rates.

An SEO audit cost can vary depending on a variety of factors, including the scope of the audit, the size and complexity of the website being audited, and the level of experience and expertise of the consultant performing the audit.

It's important to keep in mind that the cost of an SEO audit is an investment in the long-term success of your website and online presence. A comprehensive audit can help you identify critical issues that may be holding your website back from achieving its full potential, and can provide valuable insights and recommendations to help you improve your search engine visibility and overall performance.

An SEO audit can uncover a wide range of issues that may be impacting a website's search engine rankings and overall performance. Some of the most common include:

Technical SEO issues such as broken links, duplicate content, missing meta descriptions, slow page speed, or crawl errors.

• On-page optimization issues including poor keyword usage, thin content, missing header tags, or poor URL structure.
• Content quality issues such as low-quality or duplicate content, content that is out of date, or is simply not engaging for users.
• Backlink profile issues like a lack of backlinks, low-quality or spammy backlinks, or an imbalanced anchor text distribution.
• Mobile-friendliness issues such as poor mobile responsiveness, slow page speed on mobile devices, or issues with mobile usability.
• Local SEO issues like incomplete or inconsistent business listings, poor reviews, or a lack of good on-site content.

Signs that may indicate that your website needs an SEO audit include:

Poor search engine rankings - If your website is not ranking well in search engine results pages (SERPs) for relevant keywords, it may be time to perform an SEO audit to identify and address any issues.

Decreased website traffic - an SEO audit can help identify any issues that may be causing the decrease in traffic and provide recommendations for improvement.

Poor user experience - If your website is difficult to navigate, slow to load, or not mobile-friendly, it can negatively impact user experience and search engine rankings. An SEO audit can help identify any technical issues that may be affecting user experience and provide recommendations for improvement.

Website redesign or migration - If you're planning to redesign your website or migrate to a new CMS, an SEO audit can help ensure that your new website is optimised for search engines and set up for success.

Recent search engine algorithm updates - If there have been recent search engine algorithm updates, it's a good idea to perform an SEO audit to ensure that your website is still compliant with the latest guidelines and best practices.

There are many tools available to perform an SEO audit, each with its own set of features and capabilities. Some popular tools we use to perform audits include:

• Google Analytics - to analyse website traffic and user behaviour
• Google Search Console - to monitor website performance and track search engine rankings
• SEMrush - to perform keyword research, track rankings, and analyse website traffic
• Screaming Frog - to perform website crawls and analyse technical SEO issues
• GTmetrix or Google PageSpeed Insights - to analyse website speed and performance

However, it's important to note that while these tools are helpful, they should be used in conjunction with a skilled SEO professional who can interpret the data and make strategic recommendations.

In general, an SEO audit can be performed on any type of website, regardless of the industry or content management system (CMS) used. However, the specific approach to conducting an SEO audit may vary depending on the type of website being audited. For example, an eCommerce website may require a more in-depth analysis of product pages, while a blog may require more focus on content optimization and engagement metrics. Additionally, larger and more complex websites may require more time and resources to complete a comprehensive SEO audit. In any case, an experienced SEO audit agency should be able to perform an effective audit on any type of website, as long as they have the necessary skills and tools to do so.