The team that becomes part of yours

Listen about where AI search stands in Australia right now.

Dan Monheit talks about why (and how) marketers can shape audience behaviour through behaviour science principles.

AJ Wilcox walks through what's actually moving the needle on LinkedIn in 2026.

Julian Cole, Founder of Strategy Finishing School, talks about what good strategy really looks like and where genuinely pivotal insights actually come from.

With over 50 years of combined work experience, agency owners James Lawrence and Jordan Slover share common traits they've seen among high-performing clients.

Rocket’s Head of SEO & GEO, Joe Alder, unpacks what Rocket has learnt after three years of research, testing and optimising for AI search.

Paul Sinkinson, MD at Analytic Partners, discusses how marketing measurement is evolving in 2026 and where marketers still get it wrong.

Author James Hurman discusses how sustainable growth comes from balancing today's customers with those who will enter the market tomorrow.

TrinityP3 Founder and CEO Darren Woolley unpacks the findings from the 2026 State of the Pitch report.

Ty unpacks why brand remains one of the most powerful growth drivers in B2B and why many marketers are focusing on the wrong signals.

Discover how AI search is reshaping visibility and what your business can do to stay discoverable in 2026.

Learn how to build high-performing agency partnerships in a high-pressure marketing landscape. Insights from Neon Ambition's Jordan Slover.

Learn how to build high-performing agency partnerships in a high-pressure marketing landscape. Insights from Neon Ambition's Jordan Slover.

James Lawrence and Trish McGee unpack AI, authenticity, platform trends and the latest Influencer Pulse Check findings.

Rocket Agency’s team explores 2026’s biggest marketing shifts, AI, zero-click search, content and costs plus what marketers should focus on now.

Lisa Macqueen, CEO of Cleancorp, shares how she built one of Australia’s most respected service brands in the highly commoditised commercial cleaning industry.

Stuart Jaffray, Managing Director of Green Hat, unpacks the latest findings from the APAC B2B Buyer Journey Research Report.

Alex Hayes, Founder of Clear Hayes, shares lessons as a former editor of B&T and Mumbrella, and now as a global B2B communications specialist.

Jules Hall, Founder of The Hallway, unpacks how creativity, data and commercial thinking need to work together for sustainable growth.

Rocket’s Paid Media Manager, Adrian Oguz, unpacks what truly matters when you’re running paid media in an AI-driven landscape.

Dr Karen Nelson-Field, Founder of Amplified, discusses why attention is the real currency of modern advertising and how to measure it effectively.

TrinityP3's Darren Woolley unpacks the myths surrounding in-housing and outsourcing.

oOh!media’s Josh Gurgiel unpacks how Australia’s largest OOH network is evolving.

Executive brand strategist Emma Logan unpacks the realities facing modern marketing leaders.

Blair Enns discusses how the future of creative and professional services lies in changing how we buy, sell and trust expertise.

Joe Alder unpacks the latest research and shares practical advice on what it really takes to rank in ChatGPT.

Learn what it takes to build a B2B messaging perspective by finding a standpoint your market won’t forget.

A clear-eyed view of where marketing is heading in Australia, and how to adapt.

Discover how demand gen works differently in B2B vs B2C and how to balance current and future demand the right way.

B2B messaging strategist Alex James unpacks how your point of view can become your biggest differentiator in a crowded market.

Learn how Gen Z - and soon Gen Alpha - are rewriting the rules of brand engagement.

Rocket Agency’s Co-Founder, David Lawrence, unpacks what AI adoption actually looks like on the ground today.

Dr. Robert Cialdini, the godfather of influence, talks about the timeless principles behind his work and how they work in marketing today.

Discover how AI is impacting SEO and search traffic in 2025 with insights backed by Australian-first research from Rocket’s SEO team.

Whether you're managing one agency or several, here's what you need to know to make agency relationships thrive.

Expert property marketer, Giverny Reid, reveals how legacy, scarcity, AR/VR and experiences fuel desire in luxury and property marketing.

Industry veteran Darren Woolley, Founder and CEO of TrinityP3, unpacks the latest State of the Pitch 2025 Report by TrinityP3.

Anthony Capano, Regional Director at Intuit Mailchimp, talks about what smart Australian brands are doing to get ahead.

Host James Lawrence and industry legend Rand Fishkin discuss how digital and marketing aren't what they used to be.

Seasoned ABM strategist Paola Piccinno unpacks the nuances of this powerful marketing approach.

Dr. Jemma King PhD, founder of BioPsychAnalytics, discusses practical strategies to navigate the pressures of marketing.

Dan Monheit, Chief CX Thinker at Thinkerbell talks about applying behavioural science to your marketing and drawing the line between persuasion and manipulation.

Rocket Agency’s top experts discuss what will work in digital marketing in 2025 and the latest on SEO, digital and creative.

Host James Lawrence chats with LinkedIn ads expert AJ Wilcox about key strategies for maximising the output of LinkedIn ads in 2025.

Fractional CMO Taz Bareham discusses marketing measurement, the struggles many marketers face, and practical ways to improve your approach to marketing metrics.

Laura Roberts, MD APAC at global experiential marketing agency INVNT joins Host James Lawrence to talk about the latest in the industry.

Host James Lawrence talks with Rocket Agency's Commercial Director, David Roberts about the recent changes in digital audience targeting.

Joe Alder, Head of SEO at Rocket Agency, joins Host James Lawrence to discuss how SEO is likely to change over the next few years.

Andy Scales, Founder and Director of Campaign Lab, discusses the current trends and challenges in the PR industry in Australia.

Learn about the critical signs that indicate whether your marketing agency is a good fit for your business.

Host James Lawrence and special guest Sachin Rajah discuss what marketers must do now to set themselves up for success in 2025.

Darren Woolley, Founder and CEO of Trinity P3, talks about issues with the traditional pitch process and how marketers can run better pitches.

Host James Lawrence revisits his discussion with Marcus Sheridan, author of New York Times best-seller, 'They Ask, You Answer'.

Ralph van Dijk and Ramesh Sathiah, Founders of Resonance Sonic Branding, talk about the process and power of creating a sonic identity.

Sachin Rajah, Director of Client Services at Rocket Agency talks about tracking accuracy, creative's role in campaigns, audience targeting and more.

Joshua Chin, Founder of Chronos Agency, breaks down lifecycle marketing, offering key insights on leveraging customer data for personalisation.

Rocket Agency's Co-Founder David Lawrence delves into the impact of AI on the Australian marketing landscape, and emphasises the need for marketers to cut through...

Gavin Watson, Senior Industry Lead for Marketing at monday.com, reveals how businesses are using project management tech to streamline marketing projects.

Paul Sinkinson, MD of Analytic Partners, shares how the best marketers use data, creative assets, and AI to make smart marketing decisions.

David Lawrence, Co-Founder of Rocket Agency, talks about the importance of using first-party data to stay competitive.

Taz Bareham & Danielle Stitt share how fractional CMOs can be a game-changer for many business.

Founder of The Social Sandwich, Edwin Smith, shares how short-form videos on TikTok, Instagram, and YouTube boost audience reach and brand image.

Cindy Gallop discusses using aspirational marketing to lead a positive change in society, challenges ageism and sexism, and talks about MakeLoveNotPorn.

Sachin Rajah, Head of Client Services at Rocket Agency, discusses how the latest updates address users' core privacy concerns, and how they can affect your...

Kat Warboys, Senior Marketing Director for Hubspot APAC, talks inbound strategy, AI, and the rapid change of digital marketing

Drew McLellan, CEO of the Agency Management Institute shares how to best approach the agency procurement process.

James Lawrence answers your most asked marketing questions for 2024.

This is the best way to coordinate guests, where you should stream, setting up an episode and how to measure success.

Here is a simple guide to the main differences between UA and GA4 and how they might impact how you interpret and analyse your data.

How can you use ChatGPT to write a blog? Is Google Bard or ChatGPT better at copywriting? Ralph Grayden shares how to use AI effectively...

Julian Cole, leading strategy consultant shares his practical advice on how to create a marketing strategy.

Rand Fishkin discusses current macrolevel trends, the impact of dark social, and how you can use data to transform your strategy.

Ryan Bonnici shares how to land your first full-time marketing role and how you can excel in the industry.

Ecommerce coach Iain Calvert shares what e-commerce businesses should consider when preparing for Black Friday and Cyber Monday.

oOh!media’s Josh Gurgiel reveals the power of out-of-home media and how your brand should be playing in this space.

Aimee Engelmann, 2022 Australian Marketing Institute CMO of the Year, shares her career advice for marketers.

Daniel Costa, Head of SEO at Rocket Agency, shares the 7 most important Local SEO actions you need to implement for your business.

Celebrated author Fleur Brown shares how you can build your personal brand to grow your career and earn a bigger pay packet.

Rocket’s in-house Marketing Coordinator, Kayley Melham, discusses with James Lawrence what marketers need to know about the evolving search industry.

Kieran Krohn, Senior Sales Manager at Hubspot, shares how businesses can better engage existing customers.

Stuart Jaffray shares what the best performing B2B marketing teams are doing to increase leads and sales.

Lindsay Rogers and Tristan Velasco discuss how marketers should balance brand building v performance marketing.

Ophenia Liang shares practical and insightful advice for marketing to a Chinese audience.

Discover everything you need to know about Spotify Ads in 2023 from Simon Connolly, Head of SMB at Spotify ANZ.

Eshita Durve shares practical advice for running successful webinars, your event day checklist, and turning your registrants into paying customers!

We interview the Founder of Australia’s largest influencer marketing company, Sharyn Smith, on influencer marketing in Australia.

We take a deep dive into one of the most successful digital marketing campaigns in Australia over the past 5 years - Mirvac's LIV launch.

David Lawrence shares ChatGPT’s limitations, how it can support your marketing efforts, and how you can write excellent prompts.

Kayley Melham interviews James Lawrence on your 10 most asked marketing questions for 2023.

Daniel Costa discusses SEO trends in 2023 and the top 10 actions you need to take this year to succeed.

Simon Lee shares his groundbreaking and award-winning campaign 'Boys Do Cry'.

Andy Scales, Founder of highly decorated Australian PR agency CampaignLab, discusses how PR has changed over the past 10 years.

CEO of leading Australian market research company, Nick Palmer, shares the value in conducting research for your company.

Brittany Smith is on the pod to share insights about the most effective methods of training juniors, and the value they can bring to your...

Jahan Kalantar discuss his journey to Tiktok success, and shares practical takeaways to build your company’s presence and engagement on the platform.

Calvert shares simple, practical tips that will help you run successful multi-channel campaigns and drive sales for your business in 2023.

Katy Richardson is the Creative Services & Marketing Director at UNiDAYS; she shares how to best market to Gen Z consumers, and most importantly, what...

Andrew Hoyne discusses the specialist v generalist agency models as well as the value in marketing to tell stories, take people on a journey, and...

Jordan Slover discusses the importance of KPIs, communication, feedback, transparency and trust in building client-agency relationships that work for both parties.

Anders Sörman-Nilsson discusses what the future of marketing entails and what businesses must do in order to stay relevant for consumers.

David Lawrence discusses how much of your company’s revenue should go into marketing.

Alicia Lykos shares highly applicable strategies to position yourself as a highly valuable member of your workplace.

Ranked in Forbes World's Most Influential 50 CMOs list, Ryan Bonnici shares career advice marketers should take onboard.

Marketing Director at UpGuard, Axel Sukianto, discusses the differences between demand capture and demand creation, brand building, and the future of attribution.

Eshita Durve reveals how B2B businesses can make the most out of email and automation in 2022.

Darren Woolley shares the processes companies follow when picking the right agency for them.

Matthew Gain discusses his marketing journey from Sydney, all the way to Asia, and how he is now mastering the global environment.

Marcus Sheridan, author of the renowned marketing book, They Ask You Answer, recounts his journey to success.

Copywriting legend Kate Toon reveals her do's and don't's when planning and writing successful copy for your business.

Digital Marketing guru Garry Viner gives you the SEO update you've been looking for!

Think you deserve a pay rise but have no idea how to ask for one? Alicia Lykos is back on the podcast to give you...

Ashton Bishop tells you exactly what strategy is, why you need it, and how to create an effective one for your business!

David Lawrence talks numbers, percentages, and pricing... this episode reveals the dollar figures you need to know to get the best out of your marketing...

Aaron Agius discusses how best-performing marketers manage internal stakeholders and how to avoid discussions taking a turn for the worst.

Jordan Slover reveals how much you should be paying for SEO, what strategies your agency should use, and how long it will take to see...

With experience on both sides, Racquel Collard debunks the inhouse vs agency debate.

Eshita Durve explains her in-house marketing experience and reveals the secret sauce to winning awards!

Dean Mannix shares how both sales and marketing teams can see eye to eye, and how this can save your business!

Alicia Lykos reveals where you should advertise open positions, how to be recruitment ready, and why a graduate program could be the best thing for...

In this weekly podcast, James Lawrence will be interviewing key figures in the marketing industry to give you the latest trends, best resources, and tactical...