If you’re looking to elevate your next campaign, start by learning from the best. The best social media ad campaigns don’t just grab attention - they stop the scroll, spark emotion, and drive real business results. Facebook, still one of the most powerful advertising platforms, offers a goldmine of inspiration for brands ready to break through the noise through the Facebook Ads Library.
But what separates a forgettable post from a truly scroll-stopping campaign? It’s a mix of creative genius, audience insight, and strategic execution.
We’ve rounded up twelve of the top Facebook ads that are doing just that - blending strong creative with performance-focused strategy. Whether you’re building brand awareness, boosting conversions or pitching big ideas to stakeholders, these examples will give you a clear view into what works, and why.
Over the past year, the top social media advertising examples have been characterised by a blend of authenticity, interactive content and personalised experiences. Brands across the world focused on creating genuine connections with their audiences, making the most out of user-generated content to foster authenticity.
The rise of short-form video also continued, driven by platforms like TikTok and Instagram Reels, highlighting the importance of concise, engaging content in capturing audience attention. This trend has captivated a broad range of generations - no longer just Gen Z and younger Millennials, showcasing a universal shift towards more visually stimulating forms of communication. Users of all ages are now seeking out content that is not only informative but also entertaining and relatable.
From thumb-stopping videos to snappy carousels and headline-grabbing visuals, there’s no single formula for a great Facebook ad - but there are standout patterns behind the most successful Facebook ads.
The following social media ads examples spotlight Australian brands that have captured attention through creative storytelling, precise targeting, and clever execution to deliver campaign goals - be it awareness, consideration or conversion.
Across industries and audiences, these are some of the best social media ads we’ve seen recently from Australian businesses.
Westpac’s ads don’t just sell banking - they reflect how it can be seamlessly integrated into everyday Australian life.
A Rocket client, URBNSURF’s Facebook ads strike a strong balance between visual appeal, clear messaging and audience relevance. These ads were built to connect with both committed surfers and curious newcomers.
Square’s Facebook advertising is clear, clever and rooted in real-world functionality that leans into relatable problem-solving for everyday merchants.
Another Rocket client, Haiku Life’s Facebook ads are built around a simple, confident idea: renting can be premium. These creatives promote that message through understated design, clean copy and a tone that feels quietly self-assured, an approach that suits their urban, design-conscious audience.
Mejuri is a contemporary jewellery brand known for its minimalist yet sophisticated designs. Their ethos of making luxury accessible shines through in their Facebook ad examples.
Lyka Pet Food is a pet nutrition company renowned for its fresh, human-grade dog food made with high-quality ingredients.
UKO is a provider of co-living spaces, offering modern, fully-furnished accommodations that cater to flexible lifestyles with an emphasis on community. With Rocket, UKO launched a new ad campaign on Facebook in 2023, aiming to showcase their living spaces and increase tour bookings.
Results: Over the three months that their refreshed Facebook ad carousel example went live, these new videos dominated UKO’s campaign’s spend, leading to a 14% increase in on-platform leads and a 28% decrease in Cost Per Lead (CPL) period-over-period. The Click Through Rate (CTR) also saw a 40% increase, while the Cost Per Click (CPC) dropped by 27%. Impressively, the campaign also saw a Conversion Rate of 11%!
Renowned for its commitment to sustainability, Tasman Eco is an Australian business that offers a range of eco-friendly, high-quality nursery furniture.
Clifton Lifestyle is a luxurious lifestyle resort for over 55s looking to downsize into a new designer home. In 2023, Clifton Lifestyle approached Rocket with the task of running a Facebook ad campaign to increase brand awareness and drive enquiries.
Results: This Clifton Lifestyle campaign significantly improved its cost efficiency, achieving a CPL that is 36% cheaper than the CPL in the previous quarter without the updated creative strategy.
Loop Earplugs is an ecommerce business that specialises in creating earplugs designed to provide noise reduction and comfort.
Compare the Market is a comparison website that offers users a straightforward and efficient way to compare a wide range of insurance, financial products, energy plans and more.
Boody is a sustainable clothing brand that focuses on creating everyday essentials made from eco-friendly and organic bamboo materials.
Defence Australia is the governmental department responsible for the defence and national security of Australia.
SnapWireless offers wireless charging solutions and tech accessories designed to enhance the convenience of charging smartphones and devices.
Commonwealth Bank is one of Australia's leading financial institutions, offering a comprehensive range of financial services.
The Oodie is a brand renowned for its oversized, ultra-soft and cosy wearable blankets.
From looking at some of the best Facebook ads listed of the previous year, it’s clear that the key to resonating with your audience lies in creativity, authenticity and a deep understanding of their desires and needs. The examples we’ve discussed offer actionable insights for brands looking to make a mark in the digital landscape in the year ahead.
Want a fresh perspective on your social media marketing strategy? Our Paid Social specialists would be happy to have a discussion with you about how to grow your business’s online presence with impactful social media campaigns.
Eshita is the Head of Marketing at Rocket Agency. She is also the Email Strategist for client projects. Eshita has been a finalist at the B&T Women In Media awards in the marketing category for her success in scaling Rocket’s own marketing efforts.
Previously, Eshita was the Marketing Manager at SalesITV where she was responsible for executing the marketing strategy and operations focused on lead generation, lead nurturing and sales conversion for a training business offering a saas product.
She has in-depth experience in monetising owned media channels via email, CRM, copywriting, public relations, as well as scaling and running successful online webinars. What’s more, Eshita’s experience working closely with sales teams has enhanced her skillset as a proficient marketer that achieves impressive results.